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Dee Why

New South Wales


Hey Buddy! - Why we need our friendship tribe.

Here at Buddy Kids Co. we think that friendship is key to life and that’s why we decided to call our business baby BUDDY. We actually couldn’t have done this without our friends so this adventure seemed to name itself.

So why are friends so important? We have buddies because they keep us sane (relatively), they make us burst into laughter when we’re down in the dumps. Because they’re there to celebrate our success with kind words or a cheers when we have good news. And because they play a starring role in some of our most special memories. You don’t need us to tell you that despite how complicated your platonic relationships may occasionally feel, your friendships enrich your life in profoundly meaningful ways. While the true benefits of friendships can’t ever be measured (how do you calculate how much awesomeness your best buddy has brought to you over the years?), study after study shows that friendships boost our happiness and even our health.

Here are some of our favorite reasons why people need buddies

people need people (and a little bit of ice cream.)


The Happiest People are the Most Social

Convincing evidence of this phenomenon comes from Ed Diener and Martin Seligman, two leading experts in the field of happiness research. When they compared the happiest to the least happy people, they found that the first group was highly social and had the strongest relationship ties. In fact, good social relations were critical for people to feel happy. Similarly, other psychologists have written that the need to belong is “fundamental.”

Happiness Is Catchy

If a friend of ours is happy, we’re more likely to be, too. A Harvard Medical School study of 5,000 people over 20 years found that one person’s happiness spreads through their social group even up to three degrees of separation, and that the effect lasts as long as a year. On the flip side, sadness isn’t as contagious: While having a friend who’s happy improves your likelihood of being happy by 15 percent, having one who’s unhappy lowers your chances by just 7 percent.

Friends Cut the Small Talk—and That Makes Us Happy

Sure, we all chit chat with our buddies, but when there’s something serious to discuss, hopefully we have a confidant who we can turn to. That’s important because people with the highest levels of wellbeing have more “substantive” conversations than small talk, according to a 2010 study in Psychological Science. When was the last time you had a meaningful conversation with a pal? If you can't remember, schedule some catch-up time, stat!

We Turn to Friends When We’re Stressed

This is especially true for women, according to researchers at UCLA. Women are much more likely than men to seek out social support (usually from other women) when they’re worried or frazzled, which may explain why stress affects men’s health more. We are

all up for making sure our partners and the Dad’s everywhere have meaningful buddy dates too.

Our Friends Help Us Feel Optimistic

Researchers say that daily social support is a key factor in feeling optimistic. Optimism, in turn, increases our satisfaction with life and lowers our risk of depression. Another study published in the Journal of Experimental Social Psychology showed that when we feel that we have social support, our visual perception of challenges actually changes: Mountains look more like molehills.

Friendships Improve Our Health

Let us count the ways! 1. Those of us who have social support are more likely to keep up an exercise plan more than a year after starting it. 2. The least “socially integrated” people experience memory declines twice as fast as those who are more connected. 3. Social support wards off depression and suicide. 4. People who are lonely tend to have higher blood pressure and other risk factors for heart disease, and they’re more likely to “give up” or “quit trying” to deal with a stressor such as illness. Not to mention…

Our Friends Help Us Live Longer

Remember when we said that women seek help from their friends more than men do? A Swedish study found that when men do get enough social support during stressful times, they tend to live longer than those who didn’t have someone to lean on. There’s ample evidence that friendships don’t just make our lives better, they make them longer. Women who have at least one confidant survive longer after surgery for breast cancer, for example. And a review of 148 studies found that people with stronger social relationships have a 50 percent lower risk of mortality.

Sometimes in motherhood (parenthood) we get so busy we forget to reach out to our friends, thinking maybe that we don’t have the time, our baby bubble is not as exciting as single life, our house chores are more important or even it’s selfish to make time for yourself. Well as often the main caregiver of the family and with no allocated “sick days” there are more than a plethora of reasons to catch up with your best bud. For your health happiness and the wellness of your tribe. Remember happiness is catchy!

Now that we've got you feeling grateful for your friends, take the opportunity to reach out to your buddies, a call, a text to organise a get together, a new fun activities to strengthen your friendships. Trust us, both of you will reap the benefits!